by lenin
There's an essay of Gramsci's, on 'Americanism and Fordism', which
attempts to draw out what is modern and rational in the cocoon of
batshit pseudo-science and moralism that went by the name of Fordism.
We may think of Fordism as being to do with mass production, high
productivity and thus relatively high wages, with Taylorist assembly
line methods being used to break down tasks and speed up completion.
This is the image that is most current. But in fact, it is much more
than that. Fordism is about the political and ideological domination of
workers by their employers. It is about moral regulation and
demographic rationalisation. When the boss doesn't just want to know
what you are doing on the shop floor; when the boss wants to know about
your family life, your sumptuary propensities, your sexuality, what sort
of music you listen to - that is Fordism proper. That is the Fordism
of northern US industries, but also of southern textile towns.
In this era, the political and ideological domination of bosses in the
workplace is a lot more subtle than this, and a lot less to do with
hands on regulation of workers' lives. There are, of course, insidious
forms of surveillance and control. A worker can be fired for tweeting
the wrong thing, Facebooking a diss of an annoying manager, blogging a
view that brings alleged disrepute to the firm. But generally speaking,
the employer can rest assured that other processes guided by the state
will ensure that labour power is reproduced in a satisfactory way. One
way to look at this is to say that the most irrational, paternalistic
elements of managerial culture have been expunged, although anyone who
pays close attention to managerial doctrine would be hard-pressed to say
that pseudo-science has decreased its grip.
Nonetheless, forms of political and ideological domination continue to
be very important to the production process. Forms of ideological
domination would include, the accumulation of knowledge of the
production process and its careful distribution among only select groups
of employees, the maintenance of bureaucracies involved in keeping
information on employees and any ongoing issues they have (the HR
department in any large corporation), the deployment of professional and
occupational ideologies (often in the context of training), and so on.
Political domination in this context is the way in which workplace
authority is exercised, the organisation of the resources in the
workplace to secure cooperation, obedience and even consent. This can
take the form of junior managers pulling people up for excessive toilet
breaks, at the most trivial level, and disciplinary cases at a more
serious level; but it can also take the form of more consensual
practices such as workers facilities, incentive payment schemes, scented
blocks in the toilets, a small amount of extra tartar sauce for the
cafeteria fish-sticks, and so on. Practices which one might assume to
be 'economic' in the sense of being geared toward raising productivity,
might also have a more 'political' function in helping consolidate the
authority of the managers, ensuring orders are treated as legitimate,
and thus preventing breakdowns in the flow of production, union
militancy, or at its most extreme, forms of politicised rank and file
insurgency.
So, this is an observation about Gramsci's observation that 'hegemony
begins in the factory'. I take this to mean not just that the workplace
is the cellular basis from which the fabric of a hegemonic bloc can be
constituted, but rather also that the hegemonic practices and strategies
that shape the wider society tend to be condensed and reflected in the
workplace too. Hegemony 'begins' in the workplace, but only because the
workplace is where the most fundamental social antagonisms that
structure the entire social formation are concentrated most visibly. I
think this particular relationship of the workplace to hegemonic
domination is actually demonstrated in Mark Rupert's excellent book, Producing Hegemony,
about the Fordist system in the post-war United States. And it
occurred to me that this might actually be a more pressing matter than
we realise when it comes to class struggles, particularly since the fact
of class struggle itself means that such domination can never run
smoothly, that it is always something that is having to be constructed,
that the preferred mode of domination may be resented or contested not
just by workers but by middle managers and so on.
The defeat of UAW in the Volkswagen plant in Chatanooga,
Tennessee, cannot be attributed in any simple way to employer
opposition. The bosses have a strong hand if they decided to use their
rights to engage in union-busting, precisely because of their
established forms of political and ideological domination. That VW
agreed to remain 'neutral', declining to use their strong hand, suggests
management were as close as management ever gets to being in favour of
unionisation. This is probably because for a large multinational
manufacturing firm, having a union act as a mediator between managers
and workers is not necessarily a bad political strategy. It often
improves productivity and efficiency.
In this case, though, the wider hegemonic strategies of the Right
(involving anti-union campaigns, local political elites, GOP
politicians, and so on) achieved what management chose not to attempt to
achieve, precisely by linking in to opposition within the plant among
not just a section of junior management, low-ranking supervisors and so
on, but also the better paid, skilled workers. It was the latter who
organised anti-union campaigns inside the plant - sections of the
workforce itself, vehemently opposed to any union presence, more so than
VW management!
Union mishandling played a role in this, but ultimately, they were
fighting on a terrain that was far more structurally loaded against them
than they perhaps realised. The real question is why workers were so
available for the Right. This sort of outcome cries out for a neoliberalism-in-their-souls form of analysis.
Part of the explanation is the fact that VW's hegemonic regime was
already working comparatively well. Wages were relatively 'high',
conditions were better than anything most workers in that region were
likely to see, the company offered good car deals which is not
insignificant, and so on. The material situation offered spaces in
which the Right could insert its narrative - you risk losing these
comparative advantages if you sign on with UAW, because UAW will cause
the plant to go bust, just like in Detroit, and they'll give away all
your money to Democrats while doing so. There was even a basis for a
classic reactionary-populist strategy, since the union had a recent
history of making big concessions to employers, and its agreement with
management demonstrated a commitment to keeping the company's cost
advantages intact: UAW's conniving with management shows that they don't
care about ordinary workers the same way that Grover Norquist does.
But, of course, and this is one place where UAW seem to have gone badly
wrong, the Right understood that workplace class struggles condense and
reproduce the tendencies of established by struggles outside the
workplace. They mobilised; they sought a 'community' response, in a
state disproportionately dominated by Republican-voting white
evangelicals, who see unions as an auxiliary of the Democratic Party and
thus of gun control and abortions. The Right fought a battle through
popular opinion, mobilising entrenched common sense assumptions in a
field of struggle much wider than the workplace or a few media outlets.
UAW, by contrast, seem to have fought a narrow campaign, resisting the
urge to get involved in community organising, politicise their campaign,
raise 'divisive' issues or talk about anything other than how great
their relationship was with VW management. Their approach to organising
was not just bureaucratic and top-down, not just tactically
conservative, but actually oblivious of a large part of the fight.
Hegemony begins in the workplace, alright. One side won because they understood this; and the other side didn't.


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